Christian Maurer studied German Philology and Communication Science at the University of Vienna. From 1995-1998 he was Lecturer at the University of Hull in GB, where he also studied for a post-graduate diploma in ‘Applied Language and New Technologies’ focussing on Internet technologies and e-learning. Christian Maurer has many years of experience in e-Tourism and e-Commerce, multi-media and Internet technology. He lectures e-Tourism in the Department of Tourism Management and Leisure Industry at the IMC University of Applied Science in Krems ( and is also Senior Project Manager at the Tourism Research Center Krems ( From 2000 to 2004 he worked for the Austrian National Tourist Office (ANTO) in Vienna, culminating in the position of head of ‘Information Management’, and was responsible for strategic planning and e-Marketing, the ANTO’s Internet portal, and the holiday service center In addition he represented the ANTO within the ETC's New Media Group as vice chair and took part in the ETC’s European Internet portal project. Since 2006 he is marketing director of the IFITT management board. Christian Maurer has frequently given presentations at international conferences in e-Tourism, specifically in the domain of Content Management, E-Marketing, Web Usability and Web Metrics.